Harley-Davidson Builds Riders at X Games Minneapolis 2019

EV Lovin’

Following the recently road tested LiveWire™ motorcycle, Harley-Davidson debuted an all-new broadcast spot at X Games Minneapolis showcasing the excitement and performance of the first production electric Harley-Davidson. In addition, Harley-Davidson showcased the bright future of EV and EV riders at X Games.

harley-davidson ebike
The Harley-Davidson IRONe12 and IRONe16 are electric-powered two-wheelers specifically designed for kids and provide a catalyst for children aged 3-7 years old, and under 75 lbs. to enjoy riding for the first time.

This capability was on full display at X Games Minneapolis as 20 riders aged 5-7 years old competed aboard IRONe16 bikes in front of the roaring crowds.
harley-davidson ebike
For those kids who attended and were inspired by the race, there was a learn to ride area set up, teaching kids to ride for the first time.

harley-davidson ebikes
The IRONe12 and IRONe16 are available in August at participating Harley-Davidson dealerships with an MSRP of $649 and $699 respectively.

We know that the Harley-Davidson LiveWire is the first in a broad portfolio of EV two-wheelers to come to lead the electrification of motorcycling. Following the debut of two lightweight electric concepts at Winter X Games Aspen 2019, Harley-Davidson similarly gauged consumer response to an exciting middleweight concept at X Games Minneapolis 2019. With a broad audience of young, adrenaline enthusiasts, Harley-Davidson was able to gather feedback for an evocative, motorsports-derived middleweight concept through an immersive VR 3-D experience.
Now in its third year at the X Games, Harley-Davidson Hooligan Racing reaches a watershed moment as 2019 is its first year as an officially medaled X Games event and was broadcast live on ABC.
harley-davidson x games
This year was also its most competitive yet, where over 120 riders, most on modified Harley-Davidson Sportsters, attempted to qualify for the final at X Games Minneapolis 2019.

Of those 120 riders, 48 made their way to Minneapolis for their chance at Gold.
harley-davidson x games
In front of an international audience, and a crowd of screaming fans, Daniel Mischler took first place on top of his modified Harley-Davidson Sportster.

Harley-Davidson Hooligan Racing provides an opportunity for amateur riders to compete in Flat Track. Participation in the sport is easily attainable for just about every motorcycle enthusiast, encourages participation over competition, and gives even novice racers the chance to experience the thrill of Flat Track racing.

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Harley-Davidson

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Milwaukee, WI 53208

ABOUT Harley-Davidson®

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.

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