Harley-Davidson and Bonhams Livewire Auction

One-of-One Livewire On the Block

Harley-Davidson and Bonhams announced that they are auctioning off a unique Livewire motorcycle to raise proceeds for United Way Worldwide’s COVID-19 Community Response and Recovery Fund.

Rendering of the to-be-built motorcycle on offer
Rendering of the to-be-built motorcycle on offer

This is an excerpt from a press release from Harley-Davidson…

Harley-Davidson Motor Company and Bonhams will host an exclusive motorcycle auction with proceeds, excluding taxes and fees, to be donated to United Way Worldwide’s COVID-19 Community Response and Recovery Fund.

Up for auction is a one-of-one LiveWire® motorcycle customized by Harley-Davidson. The auction will be held digitally from Tuesday, May 12th, 2020 through Tuesday, May 26th, 2020 by Bonhams.

“We are all affected by the current situation, and the impact it has on the most at risk portions of society,” said Jon Bekefy, general manager of brand marketing at Harley-Davidson Motor Company. “As a longtime partner of the United Way, and inspired by their continued resilience in this crisis, Harley-Davidson is honored to have a part to play in the relief effort and to inspire our community about the open road ahead.”

In addition to the custom LiveWire motorcycle, the winning bidder and one guest will take part in an exclusive delivery experience and “behind-the-scenes” Harley-Davidson tour. This private, hosted experience will include an archival tour of the Harley-Davidson Museum. It is an unparalleled look at the heritage and future of Harley-Davidson Motor Company.

The custom LiveWire motorcycle features a one-off paint scheme and unique graphics package created by the Harley-Davidson styling and design team for this opportunity. This model also features a full array of carbon-fiber Genuine Parts and Accessories including carbon-fiber Speed Screen Blade, Tail Section Cowl, and Tank Trim, and the motorcycle will be signed by members of the Davidson family.

To mark the historical significance of the motorcycle, the LiveWire model being auctioned is number 500 of the 500 “First Strike” edition LiveWire electric motorcycles. The First Strike edition LiveWire models are specially numbered versions created to celebrate the first 500 units produced by Harley-Davidson.

This auction is available for participants from the United States.

The auction will go live online HERE and opens for bids on Tuesday, May 12 at 10 a.m. EST, closing at Tuesday, May 26 at 4 p.m. EST. All proceeds, excluding taxes and fees, will be donated to United Way Worldwide’s COVID-19 Community Response and Recovery Fund. Potential bidders can find more info about the bike and prize package at Bonhams.com/LiveWire.


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(800) 258-2464


3700 W. Juneau Avenue,

Milwaukee, WI 53208

ABOUT Harley-Davidson®

Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with cruiser, touring and custom motorcycles, riding experiences and events, and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel.